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ANTHONY JOSHUA
ROAD TO REDEMPTION
Credits:
Agency: Contented Group
Creative Direction: Paul Reid
Producer: Anneka Vestey
Motion Graphics: Patrick McCaulsky-Martin
Motion Graphics: Jevan Dail
William Hill partnered with Anthony Joshua called upon the team at Contented Group to create a hard-hitting comeback video for his return to boxing after his defeat to Andy Ruiz.
We produced two knockout films for his social media, packing a real punch with a gamified theme, and VFX using nature's elements. For the second edit, hand-drawn 2D glowing line strokes that visualised the raw power behind his punches and fuelling his journey to redemption in the ring.
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