Linkedin
Ad Vantage
Credits:
Agency: Contented Group
Creative Director: Paul Reid
Producer: Anneka Vestey, Nicola Harris
illustrators: Linkedin, Patrick McCaulsky-Martin
Motion Designer: Patrick McCaulsky-Martin
Ever wondered what it would be like to step into the shoes of a modern-day marketer? LinkedIn approached Contented Group to create Black Mirror: Bandersnatch-inspired illustrative animations that let you take full control!
Along the way, you would be responsible for guiding your character to unlock decisions, tackle targeting challenges, and power up campaign skills to shape the stories ending. The choice is yours, Brand awareness or Lead generation? What type of content will generate the best results?
Each level offers two branching paths. Based on those decisions made the choices determine your final outcome.
However, like most games you have the choice of going back at the end to replay and see how different selections affect the outcome.











