Credits:

Agency: Brave

Director: Ayla Spaans

Production: Not Just Any

Creative Director:  Paul Pearson

Creatives: Daniel Griffiths, Ben Williams

Lead Designer: Lee Robins
Designers: Amy Sutton, Tim Nejad

Motion Designer: Patrick McCaulsky-Martin

Working directly with Naked Smoothies, Brave joined forces with Not Just Any and direction from Ayla Spaans to seize an exciting opportunity to reimagine a colourful brand new world, transcending our audience through an immersive universe filled with fresh fruit.

 

I was given the task to add motion to the OOH, social and digital assets showcasing Naked's fruity flavours assemble into formation and settle into  place. Simultaneously the title would reveal and the mango-shaped hot air balloon hover across the screen.