Olay
Step up
your SPF
Credits:
Agency: Brave
Creative Director: Annie Fox
Lead Designer: Shane Horn
Photographer: Mollie Rose
Designers: Ben Attwood, Tim Nejad
Motion Designer: Patrick McCaulsky-Martin
Olay approached the team at Brave to help customers better understand the importance of skin protection against the sun's UV rays.
For this Olay campaign, and collaborating with the team we created a series of visual designs. I was tasked with highlighting this message through animation, putting social first that revealed both the harsh reality of UV damage and the radiant rewards of hydration and protection.
Through our design and animation we encouraged the audience to prioritise putting sun care and healthy glowing skin at the forefront of their daily routine to ensure long-term protection.




