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Sail GP
Team USA 

Sail GP and Team USA reached out to the team at Sportfive to redesign Team USA's F50 boat ahead of the 2025 season.

 

So we introduced a fresh new look, centered and influenced around the iconic American symbol... the liberty statue. More than just a brand new design, we've reimagined the boat's livery serving as a beacon for the new generation of American dreamers.

 

To stand out amongst the competition we included the 'liberty marine' colourway and took into account positioning and sizing of the team's partners. 

In addition I was tasked with creating a reskin of the F50 3D model, and visual identity creating a series of mock up animations that blended quick cutaways and subtle nods to the statue of liberty's influence on the design to promote the boat's launch and setting the stage for the USA team’s bold new chapter on the water.

Sail GP_Boat_Model_Rotation.gif

Credits:

Agency: Sportfive

Creative Director: Paul Pearson

Design Lead: Lee Robins

Designer: Tim Nejad

Motion Designer: Patrick McCaulsky-Martin

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