Uber Eats partnered with Activision Blizzard’s World of Warcraft reached out to us to tackle the problem of gamers compromising on the meals they eat during gaming.

We launched the first ever in-game food courier called Orderyn whose job was to deliver in-game food items and discount codes to gamers across the world of Azeroth.

Controlled by the most popular WoW gaming influencers and streamed live on twitch across Europe, each in-game order from players gave them the opportunity to enjoy delicious meals in real life while playing.