93% of adults in North America have a debit card. However there is little incentive to have a second debit card as many prefer to hold multiple credit cards that offer specific benefits.

Ouro partnered with the Leagues Cup tasked the team with solving a way to attract fans to sign up and register for their debit card.

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Introducing X World Wallet, the official card for fans. The must-have card for soccer fans, giving them access to all 77 League Cup games by spending $77.

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Through manga-style illustrations of the top players participating in the leagues cup, electrifying 2D animation and immersive motion techniques the campaign highlighted the benefits of registering for the card.